Brown Dog Real Estate's Mission Statement for Sellers:

To increase the return on your investment by reducing your expenses and maximizing the sales price of your home.

How we reduce your expenses:

• Commission Plan.  We provide our sellers with a clearly-defined, competitive, and unique commission plan right from the start which includes a listing broker commission (Brown Dog Real Estate) and a buyer broker commission.  If we bring the buyer, you only pay our listing broker commission--you do not pay a dual commission! 
  
  Our commission calculator and commission plan are presented below.  You can calculate your entire commission expense (dollars and percentages) so you will know what you are paying Brown Dog Real Estate and what you are paying the buyer broker. We encourage you to compare our commission plan to those of other real estate companies.  
  
  Calculate your own commission:

  Select Sale Price: $100,000$125,000$150,000$175,000$200,000$225,000$250,000$275,000$300,000$325,000$350,000$375,000$400,000$425,000$450,000$475,000$500,000$525,000$550,000$575,000$600,000$625,000$650,000$675,000$700,000$725,000$750,000$775,000$800,000$825,000$850,000$875,000$900,000$925,000$950,000$975,000$1,000,000$1,100,000$1,200,000$1,300,000$1,400,000$1,500,000
  
  We Bring the Buyer:

  Brown Dog Listing Broker Commission:

  Sales Price               Commission

  Up to 500,000         2%

  500,000-750,000     2% up to $500,000, plus 1.5% on the balance

  Over 750,000          2% up to $500,000, plus 1.5% up to $750,000, plus 1.0% on the balance

  Buyer Broker Commission:  3% on the 1st $100,000 and 2% on the balance of the sales price.

• No Dual Agency Commission.  When we find the buyer for your home, we do not charge you a buyer broker commission; you only pay the listing broker commission.
  
  

• Reduced Title/Escrow Fees.  We DO NOT own nor have any affiliated business arrangements (ABA), Joint Ventures (JV), nor have we purchased shares of ownership in any title or escrow company. We believe in finding service providers who provide the most competitive fees and service for your benefit, not ours.  We recommend using Commerce Title Company because they do NOT charge an Escrow/Closing Fee (industry average is $300-$400 charged to both buyers and sellers) as one example of a variable fee.  Their total "variable" fees are hundreds of dollars less than all other title/escrow companies we have encountered. Note: there are "fixed" fees and also "variable" fees.  The fixed fees are the same regardless of which title/escrow company is utilized and set at the State and County level.  The variable fees are set by each individual title/escrow company -- it pays to shop around (or know a good Realtor who does).

• No Administrative Transaction Fee.  We DO NOT charge this fee to our buyers and sellers. Many real estate companies do charge this fee, in fact, it may be pre-printed on their listing agreements and purchase agreements.

How we maximize your sales price:

• Evaluation.  We determine if there are any obstacles that would prevent a sale and/or have an impact on your sales price.  

• Home Staging.  As Owner/Broker of Brown Dog Real Estate, I am an experienced and successful Accredited Staging Professional (ASP).  I will provide you with a free Staging Report. Please visit our home staging page.   

• Redesign & Renovation.  A home may have "challenges" that have already kept it or may keep it from selling.  These challenges generally translate into buyer rejection.  Addressing these challenges (via redesign and/or renovation) before it goes on the market can many times eliminate or reduce buyer rejection.  Our experience has proven that money well spent on redesign and/or renovation is oftentimes is far less than the first sales price reduction or ultimately far less than the final sales price. Please see our "Shaker Heights" example on our  home staging page that encompassed all three concepts of staging, redesign and renovation.  We can provide quality, cost-efficient contractors that simply cannot be matched by using a retail general contractor.  Moreover, we can take a home from start, which is the first meeting with a homeowner, to project completion in as little as 8 weeks -- including full-blown kitchen renovation as well as other tasks undertaken simultaneously.  We also  provide our staging, redesign and renovation services to homeowners who are not currently selling or are planning to sell in the distant future and want to benefit from our cost-effective services and ultimately reap the rewards of an easier sale when it comes time to sell.

• Sales Price.  We work with you to determine a realistic sales price based on a thorough analysis of all appropriate data. 

• Marketing.  We believe in a strong marketing presence by employing the methods that work in today's market. Please see a few highlights below and visit our marketing page for more details.

  • MLS listing with multiple photos and a virtual tour
  • Full scale Marketing Plan from Day 1
  • Exceptional digital photography
  • 360 degree by 360 degree virtual tour
  • Showcase listing on Realtor.com

• Professionalism & Customer Service.  We are confident in our abilities to communicate directly, effectively and with the utmost respect with all the people involved in the sale of your home—especially you, the seller.

  • We are always reachable by phone or email.
  • We are very responsive to buyers’ agents.
  • We ensure that showings are easy for buyers.
  • We communicate, educate and advocate using techniques from “Principled Negotiations” to create a win-win for both parties.
  • We keep our sellers up-to-date on the status of their home sale including agent feedback, market conditions, and other relevant sales.

• References.  We know our clients can speak for themselves when it comes to sharing their experience in selling and/or buying their home. Therefore, we provide a list of references to each potential seller and buyer. Please visit our kudos page and see what past clients think about us!

Please contact us to begin the process of selling your home and maximizing your return on your investment.