Olsen Ziegler Realty Marketing Overview
The number one goal of any marketing campaign is to bring as many buyers through your home in the shortest amount of time to maximize your final sales price. There are a number of methods that I use to ensure that your home has maximum exposure. The obvious method used by us as well as all other real estate brokerages is the Multiple Listing Service (MLS), which provides information on properties listed by real estate companies throughout Northeast Ohio. The MLS serves as the “great equalizer” for all real estate companies who use it. In other words, if your property goes on the market it will be instantly visible by other Realtors searching the MLS for their buyers. Moreover, the properties in the MLS get sent on an hourly or daily basis to websites around the globe, websites such as Realtor.com, local and national real estate company websites, etc. Today, the real estate market is changing and most buyers seek on-line sources to gather property information via the Internet. The Internet has transformed the shopping habits of consumers as a whole, and certainly property buyers, specifically. Therefore, I utilize this vital resource for marketing all of our properties.
- Realtor.com—REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. This is the #1 website used by buyers to search for homes. We offer the premium “showcase/enhanced” package to our clients which includes up to 25 home pictures, title, banner, scrolling text, long textual descriptions, contact information, website address, etc. We also include a true virtual tour of your home, shown as the “red spinning house." If an individual Realtor does not pay for the “showcase/enhanced” package (the overwhelming majority of Realtors do not), then your home only has 1 photo, no Realtor contact info, no long text descriptions, no direct links to the Realtor’s website, etc., making it very difficult for a consumer to learn about a property and more importantly, makes it very difficult for a consumer to contact the Realtor to inquire about the property.
- OlsenZiegler.com—Our company website includes all featured listings with property details and virtual tours and an MLS link to the property description. Our website name is on all of advertising, including print ads, For Sale signs, flyers, business cards, etc.
- ChrisOlsenRealtor.com—My Realtor website includes: 1) first page visibility for major search engines (Goggle and Yahoo), 2) a third-level domain name for each of my listings, and 3) a dedicated page for each listing that includes links to the MLS, a virtual tour, numerous photographs, and the For Sale flyer. This website also directs people to the Olsen Ziegler Realty website.
- Trulia.com and Zillow.com—These are two websites that are rapidly becoming highly visited websites, so we place your home on these websites for additional exposure.
- Photography—We use exceptional digital photography, desktop publishing and technology skills to showcase your home and make it stand out from your competition. These photographs represent your home in marketing flyers, the Multiple Listing Service, and Realtor.com.
- Virtual Tour—We enlist the services of a professional video photographer from Picavue (www.picavue.com) to take four to six views of your home, usually 2-4 inside views and 0-2 exterior views, and load the virtual tour into the MLS, Realtor.com and my personal Realtor website. The photographer decides which views to take depending on the type and features unique to each property. This is a true 360 degree by 360 degree tour, not a still slide show. A consumer can use a mouse to pan around a room, up to the ceiling, down to the floor, etc. After evaluating the major companies, we believe Picavue offers the best and most compelling virtual tour in the industry. Moreover, we pay for this photographer up-front, so there is no cost to you.
- Just Listed Cards—We send out postcards showcasing your home as “Just Listed” to notify your community that your property is for sale.
- Broker’s Open—We hold a Broker’s Open within the first couple of weeks your home is on the market. Realtors from around the area can come and preview your home. We provide refreshments at all of our Broker’s Opens.
- Open House—We hold an Open House within the first month your home is on the market. An advertisement is placed in the Plain Dealer and invitations are sent to your neighbors.
Want a buyer? First impressions are the most important!
Although sellers may think that first impressions are made when potential buyers walk through their front door, in today’s market, buyers are looking at houses from the comfort of their own homes via the Internet. Therefore, first impressions are made through the lens of a camera, which is why we stress the importance of preparing your home for sale before the camera snaps and taking the time to produce high-quality, clear, comprehensive photographs, emphasising focal points and the individual strengths of each property, as well as 360 degree virtual tours of our properties. We take first impressions very seriously and use many techniques to ensure your home stands out from the crowd. Remember, poor quality, dark, small, out of focus, inadequate photographs can be the reason a potential buyer clicks ‘Next.” We have received many compliments from sellers, buyers and other agents regarding our photographs, which we use for all of our marketing venues, and our extensive virtual tours, which we place on the MLS, Realtor.com, and both of our websites. Read more below to find out what we do to entice potential buyers to your home! - Trulia.com and Zillow.com—These are two websites that are rapidly becoming highly visited websites, so we place your home on these websites for additional exposure.